Cath Kidston® Improves Communication Companywide Utilizing PI® - Business Results
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Cath Kidston® Improves Communication Companywide Utilizing PI®

Cath Kidston® Improves Communication Companywide Utilizing PI®

Case Study: Cath Kidston®

Learn how Cath Kidston®, a distinctive, British-based global lifestyle brand utilized the Predictive Index® (PI®) to establish a people-focused infrastructure to meet increasing growth demands.

“Given the need at Cath Kidston to hire quickly but also to hire smart, we turned to the Predictive Index to help us identify the right candidates for new roles and optimize our existing organizational structure…we have used the PI to guide how we communicate the changes so employees are more comfortable with the new direction and confident in the business. Today, everyone at Cath Kidston is more in tune with what is happening organizationally and with regards to their individual roles.”
– Pauline Buckley, HR Director, Cath Kidston

CLIENT:

Cath Kidston is a distinctive, British-based global lifestyle brand best known for its vintage-inspired prints and array of household and fashion products.

CHALLENGE:

To establish a people-focused infrastructure, concentrated on effectively filling new roles and strong job fit to meet increasing growth demands.

RESULTS:

Cath Kidston successfully utilized PI as a hiring tool for key senior-level positions, head office recruitments, and store manager level positions. The organization also saw improved communication, utilizing PI as a guide to effectively communicate growth and changes at all levels throughout the company.