Understanding Unconscious Bias - Business Results
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Understanding Unconscious Bias

Understanding Unconscious Bias

The human brain can process 11 million bits of information every second. But our conscious minds can handle only 40 to 50 bits of information a second. So our brains sometimes take cognitive shortcuts that can lead to unconscious or implicit bias, with serious consequences for how we perceive and act toward other people.

Where does unconscious bias come from? How does it work in the brain and ultimately impact society? NPR’s Short Wave reporter Emily Kwong speaks with behavioral and data scientist Pragya Agarwal, author of Sway: Unravelling Unconscious Bias. https://www.npr.org/2020/07/14/891140598/understanding-unconscious-bias

Once we understand that we all have these unconscious biases, it becomes obvious of the extreme importance of interviewing around the behavioral and cognitive fit/gaps of a candidates, as well as using the new competency-based interview guides that objectively allow us to assess candidates fit to your roles.